LinkedIn has emerged as a platform for business professionals and with this, it has become a good platform for doing to B2B marketing. If your company is not on LinkedIn, then it is a high time that you should make a page and start interacting with other companies.
LinkedIn is being used in 200 countries and over 380 million users. The data is enough to let you know how powerful the platform is. Now let’s focus on how you can create a good company page and increase your followers.
1. Specify Your Niche
Your page is an image of your brand on LinkedIn, and you need to describe your brand through the page. You should be specifying what you do for business, and your description must clearly tell the vision of the company. Your cover image and profile picture should represent the company.
The whole page is the face to your brand, and you have to make sure you do show it to the world the right way.
2. Include Your LinkedIn In Your Signatures
We all send a lot of professional emails, and they do have signatures at the bottom. You can just do a simple trick to include your LinkedIn profile link in the signature, and that can gain followers. This looks professional, and you’re letting people know that you’re on LinkedIn. If you’re doing email marketing, then it is a great trick.
3. LinkedIn Follow
You should be having a social button of LinkedIn in your website or blog so that people can directly come to your company page. People will divert to your LinkedIn through your website.
You need to post content regularly on the company page to divert people to your page. Content is always going to be the most important part of the marketing strategy. Post articles related to your niche, videos, and tutorials. You can increase visibility and increase your followers through the content posting.
5. PPC Campaigns
LinkedIn marketing is a great tool to reach out people who can be potential customers. You can target your audience and run PPC campaigns to increase your reach and engagement. You should work on your ad that tells your business and then make the target audience to run the campaign. You need to optimize it along the way to make the most of the budget.
6. Follow Other Companies
You need to follow other people to know what they’re doing, and sometimes people follow you back. You need to find people in your niche and engage with them. Engaging with them creates buzz around your company, which is good in the long run.
7. Increase Your Followers Through Employees
You can request employees to follow your page and share the posts. This will create buzz around your employer’s connections. So encourage your employers to share your posts and content on the company page.
LinkedIn is a great platform and by following these steps, you can really impact the audience with your page. These steps take time, so be patient and publish the good content.