Forget Facebook and Twitter, LinkedIn is the next big thing on the web. Experts of our era are predicting that people are going to hoard to LinkedIn in the next few years while the other sharing spaces are becoming saturated, there are plenty of places to explore in LinkedIn as for instance the company page which is different to an account.
One will be surprised at how thoughtlessly some of the business pages are created which will place a negative effect rather than anything positive. Here’s how you can create some an attractive company page.
1. Get Someone To Write A Good Summary
You will need to write briefly about the company, and it needs to be short and sweat. Better get someone professional to do. If you think you are up for the role, then go ahead and if not tell your content writer to do it.
2. Bring In Some Influencers
Inventing influencers to offer a course or just inviting them to an event, or reading your book and review it will help you get a mention of him. You can also mention on the company page about the influencer so that it catches attention.
3. Must Participate In LinkedIn Groups
LinkedIn is like other social media sites have a platform for interaction where you need to be active. What you need to do is become a recognizable face in the crowd by offering not commonly known knowledge and the things you learn along with proof of what you say is right.
4. Start A Company Group
Another great idea will be to create a group, invite people and when the group is teeming with activities then you can start advertising your events, products, whatever. Being the group admin, the posts are certainly going to grab attention. Make sure you make the most of this opportunity.
5. Share More Videos
These days people are not that interested in test posts instead videos and infographics are somewhat of rage, and it will be something that you need to concentrate on and publish on a regular basis on the page.
6. Put Out More Infographics
That way the page will be active and will be kept up-to-date. Make sure to hire a good editor and designer or at least look for a combination of both.
7. Encourage People To Follow The Page
It is important that you ask all your employees to follow the page. Try and put out content that will impress people enough to follow your page and look out for the content you are about to put out from time to time.
8. Add LinkedIn Links To Emails And Business Cards
So that whenever people feel the need to, they can simply reach out and click on the link to go to the LinkedIn page. Also, anyone can just type the address and look up for you.
9. Post Regularly
You need to keep the page active if you want it to appear in search engines like Google. If you don’t have a content writer, hire a freelancer to do it for you. Tell your write what you are looking for, and better still offers some other pages an inspiration.
10. Go To Business Event
And when you are there don’t forget to tell people about following the business page for all updates on what’s going on in the company.
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