LinkedIn is one of the best professional networking platform for anyone. With over 90 million users, it has got who’s who of every industry. Whether it is an employee or businessmen, LinkedIn has got its set of benefits for everyone. HR consultancies, Head hunters and companies are hiring candidates by referring the profile of the candidate on LinkedIn. There are many features in LinkedIn because of which one gets to know more about the person. LinkedIn has features like recommendations, endorsement etc. which add an extra edge to the profile of the candidate.
The recommendations feature is something in which a senior, colleague, vendor or anybody with whom one has business relationship can recommend the person. The best recommendations on LinkedIn can be from a person from a senior authority with whom someone has worked. It certainly gets noticed.
One can ask a senior to give testimonial by personally asking them. Online testimonials are important for products and services of companies. Many companies proudly publish the testimonials given to them by their clients or customers. So even in case of employee it is useful. It is something which others talk about you?
Apart from asking personally, one can also drop an email and ask someone for recommendation. But before that it is necessary that the person has accomplished the task successfully and the person from whom the recommendation is asked knows about the contribution of work done by the person.
If the reply from the person who is going to recommend is positive then one must not forget to thank the person. The LinkedIn ‘Ask to recommend page’ must be used thoughtfully. One has to pick the person very thoughtfully. LinkedIn asks for highlighting a specific skill set which should be recommended. So that also needs to be highlighted in the message which is sent.
The objective of asking recommendation must be clearly set, whether it is for job, getting prospects, building personal brand image etc. Accordingly then one has to select the target audience. It is also beneficial to ask for recommendation on specific skill set or specific project so that the person can will not have great difficulty in writing about it.
An effective way of luring a person in writing for recommendation is by sharing something in return for the recommendation like a blog post, free webinar, research report etc. The information share must be relevant to the person or it should be of interest to him or her. He/ she should be able to derive value out of it. Then ask a short recommendation won’t become a difficult task.
One should avoid asking too many people for recommendations because companies can easily make out whether the recommendations were due natural growth in the career. Also one should try to collect recommendations from different sets of people because every person will have different opinion and viewpoint.
People who work for NGO’s as volunteer or as part-time consultant can also ask for recommendations. This might help when someone has plans of career change.
Thus, the LinkedIn recommendation feature is like a trump card for the LinkedIn users and must be effectively used.