The idea of outbound marketing using LinkedIn is totally different from that of inbound marketing. As in inbound marketing, noise making is regarded as a good practice such as sharing posts in groups and taking part in debates in social groups etc. On the contrary, Outbound marketing is all about knowing your market and types of companies or people to contact with and making a right marketing campaign to target them.
This article presents few proven outbound marketing tips that expert marketers use for LinkedIn platform and have observed their business success from them. So, let’s highlight those tips in detail right now:
1. Add Your Personalized Approach While Making Connection Requests
The way you approach any LinkedIn user can make a huge difference when you use this platform as your marketing tool. For example, approaching a random user would require you to send a normal invitation with any message; however when you approach a potential partner or business client for you, you should write precisely and thoughtfully. So, your connection request depends on the person who you want to add in. But, adding a personalised approach to this request will do a wonderful job in conversion and marketing.
2. Take Benefit of CRM
There are many CRM software available in the market. Get a good one and take benefit from it. It will help you to track down your responsive audience and effective campaigns. For better results, keep this database updated and make sure it should be precise.
3. Research & Discover Target Market
Conduct a research on your target market to find out who is your target audience? Are they your partners or investors? Which type of investors or partners? Once discovering them, explore more about them like projects they had been involved in previously and their past work experience etc? Check their LinkedIn profile precisely, and try to learn the mutual connections between you and them. This pitch will prove quite advantageous in your outbound marketing.
4. Make Connection With Colleagues
There would be hundreds of people who had been worked with throughout your working career in various companies. So, connect with all of them as you cannot predict who can turn a good luck charm for you or who can benefit you in this marketing campaign.
5. Adopt A Professional Image
Appearance puts a great impact on a person who you want to connect with. As LinkedIn is a professional site, make sure you present a professional image of yourself. It will prove impactful in pitching good results in your outbound marketing campaign.
6. Trade Shows To Connect With People
A business conference or trade shows can give ample opportunities to you for connecting with more people on LinkedIn and they all will be relevant and from target market. The best practice for this pitch is to post about an event you are going to attend with certain date and time and invite people to connect and meet there for better connection.
Moreover, you can join groups related to those conference or trade show on LinkedIn as someone would have certainly created one there and from this group you can add strong connections who you will meet at the event.
Besides these tips, you should keep a regular check on your LinkedIn profile and keep something posting on a daily basis to maintain your presence on this professional site.