The marketing power of the LinkedIn platform isn’t hidden from anyone. If you are already connected online or offline to the marketing world then you must have heard about the power of this platform in one of the other phase of your life.
LinkedIn gives users a platform where they can read and understand the content in a simplified way. This is most probably the reasons to why 80% of the B2B marketers are using this platform to gain lead engagement. Many marketers despite knowing the real power of this platform still think, are they going on the right track?
Let us have a look at 5 LinkedIn Posts ideas for high B2B Lead Engagement. Here we go…
1. Optimized Headline:
Make sure your content headline has been optimized as per the platform’s needs and requirements. Now-a-days, it is quite easier to research for a headline that can perform well on the stage. There are so many successful people who have followed this path and gained an utmost level of the success in their career. Make a note of the format and the ideologies used by those people and let your startup profile do wonders on this platform.
2. Post Simple Content:
Simple content that is readable even to the kid. Make sure you post simple content that is read and understand even by the kid, if it is relevant to them. Your content should be designed in such a way that can be easily read and understood by the category of the person reading it. If you are writing some post on Cartoon characters then make sure you make it kids-friendly as well.
3. Avoid Lengthy Content:
Do not create lengthy posts. The best way to gain High LinkedIn B2B lead engagement is to create minimized length of content that can cover up maximum points of your headline. Your content length should not exceed 1000 words. It is usually seen that the increasing the length of the content would reduce the number of shares of your content on an average basis. So, the main idea of your post should not be to post lengthy content but the quality content that can do some value addition to the person reading it.
4. Call To Action:
Write some Call to action generating content. Your content should be eye-catching. It should be designed in such a way that it encourages the person reading it to take some call to action like fill up a form, like or comment your post, subscribe to your channel or anything like that which can give readers’ some way to give their contact details to you. Later you can build your database and contact customers whenever you promote or launch any new product or services.
5. Visual Content:
Do not ignore the power of visual content. Your content should have some visual content also. Not everyone likes to read the text content that you post. You need to cover up the maximum number of readers so make sure you focus on grabbing more attention by the power of visuals.