By the looks of it, LinkedIn is the next hottest thing online. Its rise over the last few years has been unprecedented, and now people are taking this platform more seriously than ever. Any well-known brand will have to be present on LinkedIn to seem legit.
So with the population increasing, it is becoming harder and harder to gain attention which is why more and more people are looking for help in this field. This is where we come in too. These three tips for LinkedIn will help you navigate the platform successfully.
1. Set Up Your Profile Properly
Setting up a proper business page is of utmost importance and you ought to be taking it seriously. There are millions of profiles on the platform but a lot of people are not on the platform but none the less, there are people searching of companies, and they do look into LinkedIn if there’s a company profile.
When you are creating a company profile, you will need to see if you have filled in all the sections and the post that you make will have to have primary keywords in it. Make sure to change the random URL and create a vanity URL. Use brand images for the profile picture as well as the cover picture and do write an About Us page and offer necessary details like location and the industry, etc.
2. Create and Upload Shareable Content
After putting up a good profile, the next thing that you need to be concentrating on is creating a post that will draw attention. Every platform demand for different content and there are several expert advice on what sort of content works for LinkedIn make sure you go through them.
Concentrate on making sharable contents and make sure you are asking questions that will prompt people to leave a reply.
On a platform like LinkedIn, content seems to play a great part in making the profile popular and draw potential customers as well as candidates which is the whole purpose of being on the platform. The more people interact with your posts, the more you will have followers on LinkedIn, and the more you will be known influencers.
Make sure you are creating industry-related materials, posting job opportunities, business announcements, and resources that people will find helpful.
3. Create Excellent Showcase Pages
For those who don’t know what showcase pages, these pages are niche pages for a company page. Users of LinkedIn are allowed to follow singular Showcase Pages, and you should be able to make the most of this. The page basically allows opportunities to promote specific service or product and therefore cater to the specific audience and their specific needs.
These pages will you concentrate on a specific portion of your audience on a very intimate level and therefore help turn them into loyal followers and users of their service.
As you can understand how important these pages are, you should better hire people to take care of these pages. They will create specific content targeted for this audience and help maintain the pages. You can create as many pages as you require, but you will need to be able to maintain them all or else the efforts that you put in will be of no use at the end.
Let us know how you are doing on LinkedIn and tell us if there is anything you need help with?