LinkedIn is a great platform to build professional network and relationships. With over 467 million users and 9 million company pages, LinkedIn has become a giant for professionals. If you want to make your company’s page, you need to know some points which can help in gaining organic connections and engagements to your page.
If you have a company, then it is suggested to simultaneously updated your personal profile and company page, because company page has the potential to gain you, clients.
1. Cover Image
Cover image makes an instant impression about your company when a user visits the page. If the default LinkedIn page is there, it gives a signal that the page is not as active. So choose a cover picture that best describe your company, with motto and quotes.
2. Company Logo
It is extremely important to upload your company logo because it creates a distinct identity and people can identify you.
3. Company Description
Write a company description tell tells the idea of your company, and also optimize it for google search. If you have written the required keywords, you LinkedIn page can show up in google search results as well.
4. Showcases Pages
If your company has other branches and brands, you should make showcases pages representing all of them. That way, people can know your company better. You can take an example of how Microsoft is doing it.
5. Use Media
While you’re posting, make sure that you keep the post engaging, and you can do that by posting photos and videos. They get high number of impressions than just plain text.
6. Frequency Of Posts
Once you have set up your page, don’t forget to keep coming back to post often. If you let it become inactive, it will lose its impact. The impressions decrease with time if no posts are done.
7. Don’t Hard Sell
There is popular saying that don’t close on your first interaction, and LinkedIn being a B2B platform, people try to do it. Instead, focus on discussions, and figure out how to bring value to the people.
8. Follow Button
On your blog or company website, add LinkedIn follow button on social media buttons. It will help in directing the traffic to the company page.
9. Engagement Of Employees
Make Sure that your employees engage on LinkedIn company page. Engagement will cause more people to find your company page.
10. Talk To People
Discuss various things using your post with the people, and see what works. Then make your content strategy according to that. This will definitely shoot up the engagements.
These tips can definitely help you in gaining more connections on your company’s page. You can also run LinkedIn ads if you think that your potential clients can know you from it. You should definitely test the ads because most of the people here are B2B transactions, so why not go with it.
Engaging people with the company page can significantly effect the connections, and it is recommended to post as frequently as you can.